1. Introduction

GlutenTag (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website https://glutentag.be/ or purchase our products.

2. Data Controller

Data Controller:

• Company Name: Gluten Tag
• Address: Parklaan 5, 2980 Zoersel, Belgium
• Email: info@glutentag.be
• Phone: +32 498 77 08 43

3. Information We Collect

3.1 Information You Provide

• Name and contact information (email, phone, address)
• Payment information (processed securely by our payment providers)
• Order history and preferences
• Account information if you create an account
• Communications with our customer service

3.2 Information Automatically Collected

• IP address and browser information
• Website usage data and analytics
• Cookies and similar tracking technologies

4. How We Use Your Information

We use your personal data for:

• Processing and fulfilling your orders
• Customer service and support
• Marketing communications (with your consent)
• Website improvement and analytics
• Legal compliance and fraud prevention
• Age verification for alcohol purchases

5. Legal Basis for Processing

We process your data based on:

• Contract performance – to fulfill your orders
• Legitimate interests – for business operations and analytics
• Legal obligation – for tax, accounting, and age verification
• Consent – for marketing communications and non-essential cookies

6. Data Sharing

We may share your data with:

• Payment processors and shipping carriers
• Analytics and marketing service providers
• Legal authorities when required by law
• Business partners (only with your consent)

We do not sell your personal data to third parties.

7. Data Retention

We retain your data for:

• Order information: 7 years (for tax and legal requirements)
• Marketing data: until you unsubscribe
• Analytics data: up to 26 months
• Account data: until account deletion

8. Your Rights (GDPR)

You have the right to:

• Access your personal data
• Rectify inaccurate information
• Erase your data (subject to legal requirements)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent at any time

To exercise these rights, contact us at info@glutentag.be.

9. Cookies

We use cookies for:

• Essential website functionality
• Analytics and performance monitoring
• Marketing and advertising (with consent)

You can manage cookie preferences in your browser settings.

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, secure servers, and access controls.

11. International Transfers

Your data may be transferred outside the EU to service providers in countries with adequate protection levels or under appropriate safeguards.

12. Children’s Privacy

Our website and services are not intended for children under 18. We do not knowingly collect data from minors.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email or website notice.

14. Contact Us

For privacy-related questions or to exercise your rights, contact us at:

• Email: info@glutentag.be